Business
SEGMINT sells proprietary technology to advertising agencies, advertisers and direct marketers segments, or buckets, of demo and psychographic targets that are sorted, with here to for unavailable precision, at a time when individual users are most likely to action them.
- Agencies are able to purchase precision behaviorally targeted advertising for clients.
- Direct advertisers are able to pick “buckets” of demo/psycho profiles that exactly match their internal targets, down to brand detail for NPL and promotions.
- Direct Marketers are able to target prospective clients with a precision that has never been available to them.
Benefits
SEGMINT has truly created an online advertising platform that provides wins for all online stakeholders.
- Partners will gain customer generated, fee based income for their web site activities.
- Web sites and advertising networks will utilize precision targeting based on groups of individuals, to increase the value of online real estate by increasing the cost of advertising, thus increasing their revenue.
- Advertisers, Agencies and Direct Marketers will benefit in that there will be a significant fall off in “wasted advertising inventory” which currently results in lost opportunity and revenue.
- Online users will benefit in that advertising will turn into content that is personally relevant to them, whether at a conscious or unconscious level.
Privacy
SEGMINT protects individuals privacy by never having access to online user’s:
- name
- street address
- phone number
- bank account number
- social security number
- medical records
- and other fields