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Today’s savvy consumer expects to receive relevant and engaging information that meets their growing demand for customized service and simplicity. Segmint helps advertisers optimize marketing spend through use of industry-leading analytics technology that anonymously analyzes bank customers’ real-time transaction streams and anticipates spending patterns – and then delivers highly targeted online third-party advertising offers to those customers across the digital spectrum. Segmint’s analytics engine, campaign management tool and ad delivery platform enable unprecedented micro-targeting of bank customers, unparalleled speed-to-market and comprehensive metrics. What sets us apart? Our unrivaled and patent-pending digital marketing technologies micro-target consumers and assign Key Lifestyle Indicators (KLIs) and Key Business Indicators (KBIs) - unique identifiers based on individual spending patterns and lifestyle trends. These identifiers, coupled with Segmint's unique online targeting technology, enable the delivery of timely and relevant advertising offers on FI private and public side websites, and across the open Internet. To find out how to achieve greater ad relevancy and increased conversion rates with unparalleled speed-to-market, contact Neil Keating, Strategic Account Executive, 1.888.734.6468 x 304 or neil.keating@segmint.com.
Do you want to take advantage of Segmint's unrivaled analytics to reach your target audience?
Contact Neil Keating, Strategic Account Executive, 1888.734.6468 x 304 or neil.keating@segmint.com.
Q:
Will Segmint have direct access to Financial Institution (FI) customers?
A:
Segmint is a data service provider to FIs and does not have direct contact with any individual customers. Segmint tags customers with specific KLIs, but it is up to the FI to cerate and authorize the offer. As a result, individual FIs are responsible to determine how they notify their customers about the marketing of offer selections.