A: |
Based on a robust analysis of anonymous financial data, Segmint creates Key Lifestyle Indicators (or KLIs) to group similar types of individuals for the purpose of enhancing customer relationships and building business through highly targeted, high-value marketing. When the classification process is completed, Segmint provides the financial institution with the customized groupings and recommends offers that are compelling for both the financial institution and its customers. In some circumstances, these may include reward offers from third parties. |