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Russel R. Heiser II

Board Member

Mr. Heiser most recently was a Founder and President of WiredViews Inc., a web application company that develops and hosts customized business applications supporting marketing, sales, accounting, and operations for large and mid-size companies. Since WiredView’s inception in 2003, the company, under Mr. Heiser’s direction, has more than doubled revenue on an annual basis while creating a foundation of sustainability. Prior to establishing WiredViews, Inc., Mr. Heiser spent two years as Chief Technology Officer of SupplierInsight, leading the application and product development of the first commercially available Supplier Relationship Management (SRM) application. SupplierInsight focused on Fortune 500 customers including Whirlpool, DuPont, Limited Brands and General Electric.

has more than doubled revenue on an annual basis while creating a foundation of sustainability.

After Procuri acquired SupplierInsight in 2003, Mr. Heiser spent six months engaged with Procuri in the development of their next application version. Mr. Heiser previously was Manager of Internet Applications for Xtrasource, Inc. (acquired by Sento in 2003). He led the development and implementation of all web applications, which included MyXtrasource – a customer reporting portal, a Live Chat customer support application along with many eCommerce and fulfillment applications. Mr. Heiser was one of the first five employees of Xtrasource, as it grew to over 2500 employees located in seven offices spread over five countries. Mr. Heiser received a B.B.A. in Management and Information Systems from Kent State University.

SegmintFAQs

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Q: 

How does Segmint use the data it collects?

A: 

Segmint uses the data it collects to classify a Financial Institution’s (FIs) customers using KLIs. Once this process is completed, FIs will be able to offer their customers more compelling, enticing offers and rewards. Real-time updates of transaction data will ensure that the customers’ KLIs will remain current and accurate.

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