Segmint Announces Groundbreaking New Product SegmintCollect

Executives at SEGMINT Inc., a Northeast Ohio technology company, announced the release of SegmintCollect today.

1/18/2010

Akron, Ohio – Executives at SEGMINT Inc., a Northeast Ohio technology company, which builds digital customer relationships between financial institutions and their customers through anonymous identification of customer spending patterns and Key Lifestyle Indicators® (KLIs), announced the release of SegmintCollect today.

SegmintCollect is a ground breaking new product for the financial industry that enables the distribution of collections messaging on bank websites and across billions of pages on the open Internet available through Segmint. This unmatched reach enables financial institutions the ability to communicate with customers through previously unused channels while decreasing the communications costs with this customer group using software and automation.

John Relyea, Vice President of Banking and Strategic Partnerships said customers are excited about the product. “Financial Institutions have been seeking alternative methods to reach this distressed customer segment,” commented Relyea. “The industry has been searching for a lower-cost, effective option to reach this population. The Segmint platform enables custom messaging, and SegmintCollect is a revolutionary new solution to effectively reach more customers.”

About Segmint

Segmint enables Financial Institutions to build digital relationships with their customers by facilitating a personalized Internet user experience, through anonymous identification of customer spending patterns and Key Lifestyle Indicators® (KLIs). Segmint's software enables anonymous spend analysis from a wide variety of data sources. Segmint intends to become a leader in micro target marketing, with the distinct advantage of being able to forecast purchase patterns and predict actual purchases.

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