Segmint Expands Advertising Team

Segmint Inc. announced today that they have added a key member to the advertising team.

8/9/2010

Akron, Ohio – Northeast Ohio technology company Segmint Inc. has hired Neil Keating as a Relationship Manager.

Keating will be working with John Relyea to build advertising partnerships, and provide marketing and strategic support. Prior to Segmint, Keating spent two years working with The University of Akron Research Foundation and ARCH Angels on entrepreneurial initiatives, including a student-run venture fund and a medical device start-up company. Previously, he spent four years in corporate marketing, including Fortune 500 Company YRCW. Keating received his MBA from The University of Akron, and has a degree in Marketing from The University of Mount Union.

“We are very excited to bring Neil on board,” said John Relyea, EVP Sales and Marketing. “We consider his progress from graduate student intern to full-time employee a success, and we would like to emulate that with other students and interns in Northeast Ohio.”

About Segmint

Segmint is a technology company committed to facilitating online delivery of pertinent and compelling offers to customers of financial institutions through identification of customer spending patterns and Key Lifestyle Indicators (KLIs). Segmint's software enables anonymous spend analysis from a wide variety of data sources. Segmint intends to become a leader in micro target marketing, with the distinct advantage of being able to deliver the right message to the right customer at the right time, a Segmint of One.