Segmint Expands Bank Support Team

Segmint Inc. announced today that they have added another member to their bank support team.

7/6/2010

Akron, Ohio - Segmint Inc., a Northeast Ohio technology company, announced today that they are adding to their quickly growing team. Shella Bakke join Segmint Inc. as a Banking Relationship Manager.

Ms. Bakke will be working with John Relyea and will be responsible for owning the bank sales process and maintaining relationships with valued customers. Ms. Bakke graduated from The Fu Foundation School of Engineering and Applied Sciences at Columbia University with a degree in Operations and Engineering Management Systems.

“Shella is one of our success stories,” said Tom Tyrrell, COO and Chairman of Segmint Inc. “Shella was an intern for us last summer and after she graduated from Columbia in May, decided to join Segmint full time. She has been an integral part of our development and we are glad she decided to join us full time.”

About Segmint

Segmint is a technology company committed to facilitating online delivery of pertinent and compelling offers to customers of financial institutions through identification of customer spending patterns and Key Lifestyle Indicators (KLIs). Segmint's software enables anonymous spend analysis from a wide variety of data sources. Segmint intends to become a leader in micro target marketing, with the distinct advantage of being able to deliver the right message to the right customer at the right time, a Segmint of One.