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Segmint Expands Technology Team

Segmint Inc. announces the addition of another key member to their technology team.

1/17/2011

Akron, Ohio – Segmint Inc., a Northeast Ohio technology company, is pleased to announce the addition of another member to our technology team. Siddharth Shanti Kumar has joined Segmint as a Software Engineer.

Siddharth Kumar graduated from The University of Akron in December 2010 with a Masters degree in Computer Science. Kumar worked as an Intern with Segmint in the summer of 2010, and continued with Segmint in the fall as a Research Assistant through The University of Akron’s Industrial Assistantship Program. Siddharth Kumar will be performing essential data transformations on raw data and managing back-end database operations. He’s also interested in identifying trends in data, machine learning algorithms and large-scale application development.

“We’re very excited to have Siddharth working for us full-time,” said David Hadley, CTO of Segmint. “With his help we can continue with our ground-breaking work in the data mining field.”

About Segmint


Segmint is a technology company committed to facilitating online delivery of pertinent and compelling offers to customers of financial institutions through identification of customer spending patterns and Key Lifestyle Indicators (KLIs). Segmint's software enables anonymous spend analysis from a wide variety of data sources. Segmint intends to become a leader in micro target marketing, with the distinct advantage of being able to deliver the right message to the right customer at the right time, a Segmint of One.

SegmintFAQs

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Q: 

How does Segmint use the data it collects?

A: 

Segmint uses the data it collects to classify a Financial Institution’s (FIs) customers using KLIs. Once this process is completed, FIs will be able to offer their customers more compelling, enticing offers and rewards. Real-time updates of transaction data will ensure that the customers’ KLIs will remain current and accurate.

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