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7/14/2008
Segmint is now a national company after opening its first location outside of Ohio in San Francisco, California. Committed to being a major player in the online advertising industry Segmint found that opening a location in the heart of the west coast advertising world was an important strategic move.
The new location will serve primarily as a sales and marketing office for SEGMINT as its world headquarters will remain in Akron, Ohio. Segmint hopes to open another location in New York City in 2009 to solidify coast-to-coast coverage.
Media Contact: Warren Lee 415.847.3150 warren.lee@segmint.com
Q:
Why are KLIs important?
A:
KLIs allow Segmint Financial Institution (FI) clients to market to their customers in a highly effective way. The SegmintOne KLI engine allows FI clients to tag individuals who share common interests or characteristics, enabling the creation of customized product offerings and campaigns. Additionally, the KLI engine allows participating FIs to present customers offers to them save money and time.