Segmint Partners with the University of Akron

Segmint. Inc was pleased to announce a partnership with the University of Akron to support practical application of Data Mining technology.

8/23/2010

Akron, Ohio – Segmint Inc., a Northeast Ohio technology company that helps financial institutions build personal digital relationships with their customers, has partnered with the University of Akron to support practical application of advanced theoretical Data Mining technology. Segmint is sponsoring a research assistantship that will allow a University of Akron graduate student to apply the theoretical and academic aspects of data mining to real-world problems in a commercial setting. Dr. C.C. Chan, Chairman of the Department of Computer Science at the University of Akron states, “data mining is a process of knowledge discovery where data is analyzed from different perspectives and summarized into useful information. This information can be used to help solve business problems, increase revenues or cut costs. It is very powerful stuff in business.”

Rob Heiser, Segmint’s CEO, states, “data mining is a critical aspect of how Segmint delivers value to our customers and a fundamental component to the company’s Key Lifestyle Indicators®. We are very pleased to expand our partnership with University of Akron and this sponsorship an example of how business and education come together to create jobs and opportunity in the community.”

About Segmint

Segmint is a technology company committed to facilitating online delivery of pertinent and compelling offers to customers of financial institutions through identification of customer spending patterns and Key Lifestyle Indicators (KLIs). Segmint's software enables anonymous spend analysis from a wide variety of data sources. Segmint intends to become a leader in micro target marketing, with the distinct advantage of being able to deliver the right message to the right customer at the right time, a Segmint of One.