Activity-Based KLIs

Activity-based KLIs group bank customers by analyzing transactions in a single category. Customers are sorted based on their interests and activities. These classifications enable banks to customize the content and timing of their bank marketing messages and to offer their customers enticing 3rd-party offers.

For example, let’s say that “John” is a movie fan. Segmint will know that John enjoys going to the movies by viewing his anonymous bank data and seeing that he goes to the movies at least twice every month. John’s account would then be tagged with the “Movie Fan” KLI. After being tagged as a “Movie Fan”, John can begin to receive “Thank You for being an X Bank Customer” offers and discounts for his local movie theaters and video stores. Activity-based KLIs enable customers to further enjoy their favorite activities and interests while allowing banks to reward them for their loyalty.