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Activity-based KLIs group Financial Institution customers by analyzing transactions in a single category. Customers are sorted based on their interests and activities. These classifications enable banks to customize the content and timing of their Financial Institution marketing messages and to offer their customers enticing 3rd-party offers.
For example, let’s say that “John” is a movie fan. Segmint will know that John enjoys going to the movies by viewing his anonymous Financial Institution data and seeing that he goes to the movies at least twice every month. John’s account would then be tagged with the “Movie Fan” KLI. After being tagged as a “Movie Fan”, John can begin to receive “Thank You for being an X Financial Institution Customer” offers and discounts for his local movie theaters and video stores. Activity-based KLIs enable customers to further enjoy their favorite activities and interests while allowing Financial Institutions to reward them for their loyalty.
Activity-Based KLI Examples
Golfer Pet Lover Movie Fan Traveler SUV Driver
Q:
How do Segmint reward offers work?
A:
Reward offers require customers to click the offer to obtain the reward. Offers are set up by merchants based on their parameters, and these parameters may be different between offers.