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Event-based KLIs are a bit more complicated than activity-based KLIs but are every bit as valuable. These Key Lifestyle Indicators represent life transitions rather than just activities and interests. As such, they cannot be assigned from one-time account based transactions alone but rather require multiple transactions.
To better explain how event-based KLIs work, let’s assume that “Joe” is a customer of a Financial Institution that uses Segmint software. Segmint’s software tracks that Joe goes to a big-box home improvement store once or twice a month. Suddenly, Joe starts visiting the home improvement store twice a week and also makes a $1,900 purchase at an appliance store and a $3,200 purchase at a cabinet store. The Segmint system will determine that it is probable that Joe is starting a home remodeling project and will tag him with the “Home Improver” KLI. Thanks to our software, Joe’s Financial Institution can now offer products to him like a home equity loan that can assist him with his project. Event-based KLIs make it possible for Financial Institutions to make appropriate and convenient offers to their customers during these life transitions.
Event-Based KLI Examples
Graduation Marriage Children/Grandchildren Home Ownership Home Improver Job Loss/Change Retirement
Q:
Who has access to Segmint’s consumer data?
A:
Segmint’s data is located in an industry certified secure facility to ensure state-of-the-art protection with multiple levels of both electronic and physical security. Within Segmint, only a select few technical and data security employees have access to the individual anonymous data records.