SegmintOffers

Third-Party Products and Services on Financial Institution Websites

With SegmintOffers, Financial Institutions can reward their customers, increasing customer engagement and loyalty.

SegmintOffers:

• gathers KLI information about the customers Financial Institutions want to reward
• works with 3rd parties to develop compelling offers suited for these customers
• presents the customized offers on customers’ online banking pages

An example:

The Financial Institution’s dilemma:
Financial Institution A wants to thank their best customers and ensure that they won’t take their banking business elsewhere.

Segmint’s solution:
The Segmint offer team reviews the most popular KLIs and works with national and regional retailers to develop valuable reward offers that are not available elsewhere. SegmintRetain can be used as follows:

Financial Institution A marketing manager signs on to the Segmint web interface. The marketing manager is presented several offers to review and approve. He or she will review the banner ad (creative and text) and the corresponding KLIs. If the offer is acceptable to the Financial Institution, the marketing manager approves the offer and the offer moves into production.

Examples of offers offers include:

• KLI “Golfer”: receives a coupon for a 25% discount at a national retail golf supply store.
• KLI “European Car Driver”, 3 months away from lease termination: receives a coupon for no security deposit if they lease a new European luxury car within 120 days.
• KLI “Domestic Traveler”: receives a coupon for a free night at a well-known hotel chain.
• KLI “Pet Lover”: receives a coupon for 15% off their next purchase of a leading brand of pet food.