Privacy

SEGMINT is committed to collecting anonymous consumer spending data while protecting privacy. Protecting consumer spending information is SEGMINT’s highest concern. The data is located in a professional data center to ensure state-of-the-art protection with multiple levels of both electronic and physical security.

SEGMINT requires that banks assign a unique, anonymous identification number to every customer before running any of the data through SEGMINT. The SEGMINT system never receives or contains a customer’s name, street address, social security number, account number or any other identifier that might be used to link a piece of data to that customer.

KLIs protect the anonymity of financial institution customers by creating groups of individuals who share common interests and characteristics. As a result, when banks or third parties want to provide offers to customers, they do not require or receive knowledge of who the individuals are in each KLI grouping.