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The historically important branch employee - customer relationship is disappearing due to the increase in online banking. How are Financial Institutions maintaining their customer relationships and competitive edge?
The solution is a personalized online customer experience. How? Through the Segmint system, each transaction a customer makes is anonymously analyzed to determine his or her hobbies, activities, or life events. These transactions are given tags that Segmint calls Key Lifestyle Indicators or KLIs.
Based on the unique blend of KLIs assigned, each customer is presented a mix of Financial Institution and third party offers, specific to his or her needs and interests.
12/15/2011
11/29/2011
11/28/2011
Q:
How do Segmint reward offers work?
A:
Reward offers require customers to click the offer to obtain the reward. Offers are set up by merchants based on their parameters, and these parameters may be different between offers.