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The historically important branch employee - customer relationship is disappearing due to the increase in online banking. How are Financial Institutions maintaining their customer relationships and competitive edge?
The solution is a personalized online customer experience. How? Through the Segmint system, each transaction a customer makes is anonymously analyzed to determine his or her hobbies, activities, or life events. These transactions are given tags that Segmint calls Key Lifestyle Indicators or KLIs.
Based on the unique blend of KLIs assigned, each customer is presented a mix of Financial Institution and third party offers, specific to his or her needs and interests.
12/15/2011
11/29/2011
11/28/2011
Q:
Will the Financial Institution (FI) be able to choose what type and how many offers are delivered?
A:
Yes. The goal of Segmint’s products is to allow the FI to provide desirable offers to the ideal customers at the appropriate time. FIs have complete control over what offers are provided to which groups of customers.