SegmintReach 

Financial Institution Products and Services on the Internet

SegmintReach provides Financial Institutions with the opportunity to access Billions of Internet page views every day to acquire new customers and significantly expand cross-sell efforts to existing customers with a precision not previously available.

SegmintReach enables:

• dramatic expansion of targeted acquisition campaigns
• highly targeted cross-sell offer delivery to existing customers on the Internet

An example:

The Financial Institution’s dilemma:
Financial Institution A, a national Financial Institution, wants to find more customers for their Platinum Visa account.

Segmint’s solution:
Financial Institution A creates a Platinum Visa Acquisition campaign on the Segmint system.  The Financial Institution employee then loads banners with creative and text that complements the KLIs the Financial Institution is using for the campaign.  Finally, the employee ties the banners to the appropriate KLIs including:

• golfer
• entry-level premium car driver
• domestic driving vacationer

Based on this information, the Segmint system automatically places the banners on the websites most likely to attract prospects holding the campaign KLIs.  This customized message results in a significantly higher conversion ratio and an improved campaign ROI.