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With nearly a billion active monthly users on Facebook©, FIs must become socially actionable and converse with customers in their channel of choice. SegmintSocial™, our breakthrough social media technology solution, gives FIs the power to precisely identify their customers on the bank’s Facebook page, customize their experience and engage them in real-time, personalized dialogue. With SegmintSocial™, FIs now have the ability to successfully embrace social media in banking. Segmint’s industry leading technology analyzes the full scope of customer transaction streams and uses this information to assign Key Lifestyle Indicators (KLIs) and Key Business Indicators (KBIs) - unique identifiers based on individual spending patterns and lifestyle trends. Armed with this information, banks can customize their Facebook interactions with each individual customer and meet the growing consumer demand for a personalized experience and superior service. Ultimately, this heightened client experience will result in greater customer satisfaction, increased brand loyalty and expanded capability for FIs to cross-sell relevant products and services. To learn more about SegmintSocial™ or schedule a demo, contact Tom Tyler, EVP, 1.330.656.4051 or thomas.c.tyler@segmint.com.
Q:
Can customers choose to stop receiving offers?
A:
Customers will be able to utilize a Financial Institution’s (FIs) existing Do Not Solicit policies and procedures to choose to be excluded from offers. This will eliminate the customers ability to have money and time through their FI website.